Production research is needed to provide content and gather material to allow the company to develop the new product and also to research the commerical viability of actually making the product. It's also needed to investigate the technology and personnel available and to check out suitable recording and production locations. Also throughly researcha and to plan production and post-production stages to make sure it all runs smoothly as possible.
Production research is essential when planning to develop a new game ideaTo perform production research the developer or producer will employ trained researchers to gather the suitable information for the area they are looking for e.g. financial or locations. Production research also includes advertising and where it might be placed to gain the best possible reaction from the audience. It will help to gain information on income and outgoing costs.
The advantages are that a wide audience will see the advertisements and it will increase public knowledge and likeness of the product. The disadvantages include that it is easy to over advertise where people will get bored of them.
