To conclude, Primary, secondary, audience, production, market, quantitative and qualititative research all connect in a way. These 7 research types are important in the media industry and you can't use one without another when planning to produce or producing a product.
Primary research is used by a lot of media companies, this is when they find information independently using resources such as; Questionnaires, direct observations, focus groups and telephone interviews. Sometimes to gain some knowledge of the issue they use secondary research. To find secondary research you can look at someone elses primary research. For example; National Readership Survey. This would be their companies primary research, they 
have found out the age, gender and etc... about who buys which newpaper. (For example 3420 people above the age 45 have bought The sun). This is also Audience research, because they have collected and analysed information about the target audience of certain newspapers. Media companies that want to produce a new newspaper could use this information for secondary research, when the media company was finding this information out they might have looked into other peoples primary research to get a brief idea. They would need to know what their target audience was and look into newpapers that their target audience have bought in the past. This is where the media company would have to start looking at market research, because they would be looking into other media companies work and trying to make their product better than others. Looking at different examples would help them with what information their target audience like to read. For example: news, gossip, whats on the TV, peoples stories, etc... This company uses quantitative research, they have collected facts and information that has been counted. Qualititive research has also been used when the media company was finding this information out, because they might have used a questionnaire or a survey to find this information out. The questions they could have used are 'What newspaper do you like to buy/read?', but they would also have to ask questions which aren't open like 'Are you male or female?' and 'How old are you?'. They may also include other questions. Market research and production research is an important part of the pre-production process because they both give the producer knowledge of important aspects that need to be thought of whilst the product is in production.
have found out the age, gender and etc... about who buys which newpaper. (For example 3420 people above the age 45 have bought The sun). This is also Audience research, because they have collected and analysed information about the target audience of certain newspapers. Media companies that want to produce a new newspaper could use this information for secondary research, when the media company was finding this information out they might have looked into other peoples primary research to get a brief idea. They would need to know what their target audience was and look into newpapers that their target audience have bought in the past. This is where the media company would have to start looking at market research, because they would be looking into other media companies work and trying to make their product better than others. Looking at different examples would help them with what information their target audience like to read. For example: news, gossip, whats on the TV, peoples stories, etc... This company uses quantitative research, they have collected facts and information that has been counted. Qualititive research has also been used when the media company was finding this information out, because they might have used a questionnaire or a survey to find this information out. The questions they could have used are 'What newspaper do you like to buy/read?', but they would also have to ask questions which aren't open like 'Are you male or female?' and 'How old are you?'. They may also include other questions. Market research and production research is an important part of the pre-production process because they both give the producer knowledge of important aspects that need to be thought of whilst the product is in production.
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